Awareness Campaign: ED Marketing Scams

List of people as part of the awareness campaign on NR and Freelee

March 31, 2014

Key Issues:

-         *  NR promotes BAD SCIENCE and directly targets people with ED, charging for his ‘program’. He has few followers and is a known bully, also promotes NLP (a discredited approach) for curing EDs.  He also runs a number of support groups online and has potential to be very damaging to people in need of professional help.  Promotes himself as an ED specialist.

-          * Freelee has over 100,000 followers on Instagram, over 30,000 on youtube and is a well know Australian ‘health’ personality.  She is a Fruitarian, promoting a fruit only diet and promoting herself as a recovered anorexic/bulimic.  Fruitarian diets are dangerous and not medically approved.  Freelee further discusses being ‘thin’, being able to get a ‘thigh-gap’,  is potentially medically dangerous and certainly triggering.

Key approaches

-          * Use of Twitter, fb and email to engaged regulatory authorizes in Australia (and the USA) and notify them of the danger of these two groups

-          Use of social media to engage the press in Australia and beyond to request them to do a story (print, radio, TV) on either or both of these companies.

-         *  Ask eating disorder groups in Australia to warn members of the groups and potentially take up the issue with health/communications regulatory authorities.

-          * Messaging to make the existing ED community of activitists, those in recovery, parents to be aware of the scams.

Key messages

-          * stop ED scams

-          * truth in advertising , eg. Neither of these groups have the proper accreditation to give health advice

-          * ensure public is aware that they are both targeting people with ED

List of contacts to date

(Thanks for Fiona for many of these!)

News organisations

@jg_rat John Grey – editor couriermail.com.au
@jendudley Jennifer Dudley-Nicholson – Technology reporter and blogger The Courier-Mail
@lyndalcairns Lyndal Cairns – online editor couriermail.com.au
@cowspanker David Higgins – Editor news.com.au
@rodpeno Rod Peno – Social Media Producer at News Digital Media
@penbo David Penberthy – editor of The Punch, former editor of the Daily Telegraph
@colgo Paul Colgan – Managing Editor of The Punch
@diversionary Simon Wright – designer news.com.au
@aramadge Andrew Ramadge – news.com.au technology reporter
@newsbee Lanai Vasek -news.com.au business owner editor
@edmundtadros Edmund Tadros – news.com.au business editor
@mclayfield Matthew Clayfield – journalist The Australian
@sarahelks Sarah Elks – Brisbane-based journalist The Australian
@meadea Amanda Meade – Media journalist The Australian
@sally_jackson Sally Jackson – Media journalist The Australian
@joe_hildebrand Joe Hildebrand – Daily Telegraph blogger
@cate3221 Cate Swannell – Gold Coast Bulletin journalist
@rodsavage Rod Savage – AdelaideNow editor

Fairfax
@JohnBirmingham John Birmingham – blogging with Brisbane Times
@valeriekhoo Valerie Khoo – enterprise blogger
@annabelcrabb Annabel Crabb
@ashermoses Asher Moses – technology journalist
@curious_scribe Glenda Kwek – journalist and multimedia
@brontegirl Kimberley Porteous – multimedia editor
@paulwiggins Paul Wiggins – online editor
@lucasng Lucas Ng – search and analytics director fairfax digital
@kuns Mike van Niekirk – editor-in-chief online – fairfax media
@jvdouglas – IT and business journalist with BRW
@miafreedman Mia Freedman Essential Baby blog, columnist Sun-Herald and Sunday AgeABC
@abcmarkscott Mark Scott – managing director
@mariekehardy Marieke Hardy – triple j breakfast
@myfwarhurst Myfanwy Warhurst – ABC
@kteej Kaitlyn Sawrey – triplej Hack journalist
@rosieryan Rosanna Ryan – ABC online journalist, new media tutor at QUT
@nic_macbean Nic MacBean – ABC journalist
@paulverhoeven Paul verhoeven – triplej
@awrd Andrew Davies – ABC Radio National producer (Future Tense, previously The Media Report)
@leighsales Leigh Sales – ABC Lateline presenter
@marcfennell Marc Fennell – Triple J film critic and ABC Local Radio
@kingleonard Leanord King – internet video specialist ABC news online
@garykemble Gary Kemble – ABC journalist and blogger
@dellvink Amanda Dell – 612 ABC Brisbane
@colvinius Mark Colvin – Presenter of PM, ABC RadioCrikey

@BethEveNYC – Yahoo Shine

@Oprah

@washingtonpost

@A2AStories

@UNMILNews

@ThisWeekABC

@TIMLYCY

@TheWorldPost

@NPRnews

@NYTimes

@TheEllenShow

@EATDisorderNews

@CosmopolitanUK

@CBSNews

@BBCWORLD

@AJEnglish

@ABCAustralia

@katiecouric

@usatodaylife

@CBSHEalth

@yahooShine

@asboozary

@O_Magazine

@CBCTheNational

@EDCoalition

@thegloss.com

@healthgovau

@HarvardHealth

@EDRS_Inc

@NewYorker

@VicAvon

@AtlantaNewsHeads

@Annagorman

@OwnTV

@GMA

@9NewsAUS

@HuffingtonPost

Authorities

Department of Health Australia – au.health

Australian Communication and Media Association – amsa

@ehealthAus  - Australian E-Health

@nhmrc – National Medical Research Council

@FTC –Federal Trade Commission

Eating Disorder Advocates

@looking_GlassBC

Butterfly Foundation – bfoundation

Brian Cuban – bcuban

@NedaStaff

@HuffPostWomen

@ProjectHealinRI

@EDAwareness2u

@NEDC_Australia

@Bfoundation – Butterfly Foundation